Thursday 12 March 2009

chew chew fish food

so long time no blog well thats because ive been berring my head in this new chew tv ident project we got given about 2 weeks ago now, we had to come up with a ident for chew tv which was in tone with thier flyers, having a space like feel with glowing blues, white and black background with a slick look about it.

my first thoughts were animals chewing things but then i thought they probably wouldnt want the obvious, so i looked at other youth aged tv stations idents for inspiration mainly e4 as i have always enjoyed watching thier idents anyways. i noticed thier idents had lots of little charactertured animals and creatures that were eating things then becoming the logo or burping out the logo or laying the logo like an egg or an egg cracking open to reveal a egg. bearing in mind e4 logo had no relation to all these ident ideas they were all totally random but seem to be a popular theme when it comes to idents, burping, farting, laying eggs funny ways to make the logo apear as i think humour is the key factor in a youth age directed ident.

Anyway with this in mind i thought out possible routes i could go. not being able to help myself my first thoughts were cheese/toast/food chain/teeth/sheep and cows chewing the logo maybe like grass/ blob made up creatures from play dow morphing into the logo.

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